Wednesday, August 20, 2008

these tricks ain't for kids

When trying to explain Kid Robot to friends, they cannot understand why I am so enthralled by a toy store with smoking rabbits (I am very anti-smoking, however smoking bunnies for some reason I can condone). So, for those who find my fascination bizarre, here are the three main reasons why I love Kid Robot:

1. The store is like a museum - The “look, don’t touch” atmosphere created by the glass barrier between yourself and the cleverly designed plastic creatures worsens your natural desire to feel the smoothly textured toys. The museum feel is what elevates these creators off the toy shelf and into the category of ‘designer.’ Each piece in its case appearing more like a work of sculpture that tourists and other unworthy admirers can stare and drool at.

2. The power is in the hands of the card holder - Kid Robot is toys for adults and who ever really grows out of toys? Now that we are adults shopping for toys we are finally have the power to buy the toys we desire. No whining or begging, just card swiping!

3. Premium pricing! Truly the best strategy in play here. Putting the brand just out of reach for the common man, it creates the “Christmas-Effect.” Just as you held out all year for that one special gift (that you bought, wrapped and put under the tree for yourself) you appreciate it soo much more. Kid Robot, being as expensive as it is, makes buying one of the items a special event. Were their Dunnies or Star Wars styled creatures $20, they would get thrown aside a month after purchase. But no, if you shell out $200 for a Luke Skywalker Dunny, you will create your own museum-like atmosphere on the shelves in your office where only true fans and lovers will be privileged enough to touch the toy.

Congrats Kid Robot, you have managed to elevate your brand above any Toys R’ Us shelf. Go forth toy fans and spend $600 on a plastic toy that looks like something you’d see on a bad acid trip, after all we were all deprived of enough toys as kids.

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