The FBI used a clever ad strategy to discover a famous mobsters whereabouts.
Recognizing that the mobster’s girlfriend was a salon fiend, the FBI placed PSAs directed at women on daytime/soap TV. Their hunch that someone might recognize her from their last blow out at the beauty parlor was spot on.
My childhood dream of being a detective, meets my adult reality of working in advertising.
Check out the scoop: http://adage.com/article/adages/capture-whitey-bulger-feds-advertised-women/228386/
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Monday, June 27, 2011
Wednesday, November 18, 2009
please leave the dancing to the Gap
Just because a brand can move its' feet, doesn't mean they can dance.
Dance in marketing/advertising is usually a pretty good schtick for getting me interested. BUT. Jumping on that booty-shakin' band wagon just because you know how to make a youtube video and can press play on a stereo is not the way to go about it.
I'm referring to Microsoft's recent non-trad attempt in their new California store. The Apple store wanna-be retail spot created a 4 minute video of their employees doing the electric slide in the store. It was wild, it was crazy, there was clapping, there was sliding, over and over and over again. For 4 minutes.
More than 300,000 people have now watched the video on Youtube and it has a 1.5 star rating. I rest my case.
See for yourselves:
Dance in marketing/advertising is usually a pretty good schtick for getting me interested. BUT. Jumping on that booty-shakin' band wagon just because you know how to make a youtube video and can press play on a stereo is not the way to go about it.
I'm referring to Microsoft's recent non-trad attempt in their new California store. The Apple store wanna-be retail spot created a 4 minute video of their employees doing the electric slide in the store. It was wild, it was crazy, there was clapping, there was sliding, over and over and over again. For 4 minutes.
More than 300,000 people have now watched the video on Youtube and it has a 1.5 star rating. I rest my case.
See for yourselves:
Sunday, April 12, 2009
Sunday, April 5, 2009
love. actually.
I've never had a lot of trouble letting go. I've moved quite a bit in my life and met a lot of people (I have more than 1300 facebook friends and only about 5 of them are strangers that friended me and I wasn't sure if I knew them.)
But I am becoming increasingly aware as graduation nears, that the Brandcenter is going to be the hardest thing i've ever had to let go of.
I guess the real reason why I've never had trouble letting go is because I never believed that anything was permanent from the beginning. I start phases of my life with a clear understanding that it has an ending. And although I knew the Brandcenter was a 2 year program, I am realizing that the friendships that I have made here will be ones I hold onto indefinitely. These people will be constantly coming in and out of my life because 1. it's a small industry and 2. in the U.S. there are basically 4 big cities we'll be concentrated in. L.A., San Fran, Chicago and NYC.
New york being the biggest for our industry and because I know I'll always have friends there and because I lived there last summer, it's the one I feel most comfortable moving to. I love new york. Really. It surprised me, but it happened, I fell in love.
I guess that's my problem in general, love. Falling in love with the Brandcenter, it's people and the drive it gives me. Falling in love with the inspiration that I get from NYC. Love is a problem because it's hard to shrug off and move past.
But I am becoming increasingly aware as graduation nears, that the Brandcenter is going to be the hardest thing i've ever had to let go of.
I guess the real reason why I've never had trouble letting go is because I never believed that anything was permanent from the beginning. I start phases of my life with a clear understanding that it has an ending. And although I knew the Brandcenter was a 2 year program, I am realizing that the friendships that I have made here will be ones I hold onto indefinitely. These people will be constantly coming in and out of my life because 1. it's a small industry and 2. in the U.S. there are basically 4 big cities we'll be concentrated in. L.A., San Fran, Chicago and NYC.
New york being the biggest for our industry and because I know I'll always have friends there and because I lived there last summer, it's the one I feel most comfortable moving to. I love new york. Really. It surprised me, but it happened, I fell in love.
I guess that's my problem in general, love. Falling in love with the Brandcenter, it's people and the drive it gives me. Falling in love with the inspiration that I get from NYC. Love is a problem because it's hard to shrug off and move past.
Wednesday, August 13, 2008
fashion mining
These chicks are so not dressed appropriately for mining. Is this ad asking me to change my belief as to what is mine appropriate? Or not to be afraid of the changes global warming is creating? After all, if you aren't sending out 'green' messages today, you are so last year.
Although this ad copy may be over-compensating, the clothes are sending some very soft messages. I'm digging the 40s hair style. Next month's issue of Cosmo will no doubt include an article on how to do this 'do.
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