These chicks are so not dressed appropriately for mining. Is this ad asking me to change my belief as to what is mine appropriate? Or not to be afraid of the changes global warming is creating? After all, if you aren't sending out 'green' messages today, you are so last year.
Although this ad copy may be over-compensating, the clothes are sending some very soft messages. I'm digging the 40s hair style. Next month's issue of Cosmo will no doubt include an article on how to do this 'do.
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