Tuesday, August 5, 2008

International (fill in the blank) Day!

Guess what! It's National Underwear Day! Ahh yes, we all love when marketers create arbitrary holidays. After all, making your brand a hero is a sure-fire strategy fall-back. Therefore, a whole-day dedicated to your brand/category is just above and beyond. Imagine thousands of calendar readers worshiping your brand for an entire day... Add the word "international" to the front and holy-cow, monumental. Amongst my personal favorites are: "International Talk Like a Pirate Day (Sept. 19)," "Ninja Day (Dec. 5)," and "No Pants Day (first Friday of May)."

Today being National Underwear Day, it is only appropriate that underwear be celebrated and handed out for free in the streets. The lovely pair that James Woods was graciously given is designed in such a way as to amaze. Check out the pouch and no hole look. Clearly the next trend. Someone tell Calvin before he falls behind (no pun intended).

Drop your pants and celebrate!

1 comment:

Joe said...

No need to post this, but in Brooklyn I read this on August 8th. And August 8th is Sneak Some Zucchini Onto Your Neighbor's Porch Day http://tinyurl.com/6nyy9u.

It marks the first time someone snuck a zucchini on to someone's porch.

Kind of puts national underwear day in perspective.

Some anniversaries are worth remembering…