Austin and Brian Chu were tired of hearing statistics about Americans losing their jobs and homes from politicians and reporters. The brothers, ages 26 and 23, decided to make the hard numbers more human by traveling across 50 states to interview Americans heavily affected by the recession. They talked to single mothers, seniors, Amish people, house squatters, students and others who have shown leadership in their communities but whose stories had slipped under the radar.
The resulting documentary, The Recess Ends, premieres Sept. 30 in San Francisco. The Chus will also preview the film in several cities before then.
One of their brand-related findings was the sizable shift in opinions they heard about Wal-Mart. While some consumers had once demonized the superstore as a killer of mom and pop shops, many now said they’d grown to be grateful for Wal-Mart, seeing it as a haven for the budget-strapped.
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1 comment:
found your blog from shiv singh's blog post about gm. you seem like an interesting person. i like your fremont monster picture! that guy is legendary. when were you in seattle?
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