Monday, June 27, 2011

killer combo: advertising + detective work

The FBI used a clever ad strategy to discover a famous mobsters whereabouts.

Recognizing that the mobster’s girlfriend was a salon fiend, the FBI placed PSAs directed at women on daytime/soap TV. Their hunch that someone might recognize her from their last blow out at the beauty parlor was spot on.

My childhood dream of being a detective, meets my adult reality of working in advertising.

Check out the scoop:

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