Just because a brand can move its' feet, doesn't mean they can dance.
Dance in marketing/advertising is usually a pretty good schtick for getting me interested. BUT. Jumping on that booty-shakin' band wagon just because you know how to make a youtube video and can press play on a stereo is not the way to go about it.
I'm referring to Microsoft's recent non-trad attempt in their new California store. The Apple store wanna-be retail spot created a 4 minute video of their employees doing the electric slide in the store. It was wild, it was crazy, there was clapping, there was sliding, over and over and over again. For 4 minutes.
More than 300,000 people have now watched the video on Youtube and it has a 1.5 star rating. I rest my case.
See for yourselves:
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