I've seen this elsewhere too, people rallying to fight for good design. The demand for design is really less of an aesthetic thing and more for an easy-to-use user interface. People don't want to deal with visual clutter. (I'll bet you could study this by showing that sites with cleaner design get more return hits and a lower bounce rate.) They want their eyes to be able to understand instantly the purpose of a website and how their eyes should navigate around the page.
It's almost like the way people fight against clutter in their closet. You keep things organized because you get a pang of anger when you open a closet that you need to find something in. It's not that your closet needs to be art - there's a door covering it anyways, but it's gotta be quick to scan through and find the piece you need.
By designer Barton Smith:

No comments:
Post a Comment