Wednesday, October 14, 2009

"bitches on a budget" - cheap tips for big spenders


This recession has created a lot of guilt around spending money on things we want but don't necessarily need. I just discovered the sassy, say-it-like-it-is blog by author, fashion buyer and marketer Rosalyn Hoffman. Hoffman disagrees with the notion that living on a budget means abandoning the fabulous life. Her new book, which will be released December 29th, is designed to help the affluent woman who finds herself now on to a budget “learn to live a truly fabulous life on a shoe string,” as blog says. 

Bitches on a Budget, and it’s accompanying blog, illustrate how the values of the elite have shifted and ways for them to find compromise between their new budgets and their old ways. Her tips range from the best honey to how to get a stain out of a carpet (which involves paper towels and a stack of heavy books).

This leads me to a research idea for brands who play in the luxury space - have a group of customers read the book and give it a review. Ask them what tips they found most useful, which ones they passed along or actually tried themselves? How does the book resonate with their lives today and where does it veer away from how they budget and what they value?

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