Wednesday, August 19, 2009

hip, trendy, basic

The basic necessities that all living people have (otherwise they wouldn't be alive) are:

1. Shelter
2. Water
3. Food

It seems like it would be counterintuitive then that in the 2000s this items have gone from hot commodities, to just hot.

We've seen luxury, elitism and high prices placed on these items. Think about it - luxury is diamonds and Aston Martins, and come....

Shelter - "The Small Movement" - It was all about compact homes/living spaces. Look at The Pod Hotel - everything is tiny and that is what makes it so damn cool.

Water - flavored, filtered, sparkling, enhanced, bottled, gourmet, find an adjective that makes your nose snub the ceiling and it can be attached to some stylish water brand.

Food - from celebrities writing cookbooks and 'Julia and Julia,' to the sexy Anthony Bourdain

Is it possible that these items will ever become passe? That water will once again just be water?

Anyone have an idea how this came about?


platypusrex256 said...

i have a theory:

as the millennial generation matures into autonomous living, the market for consumer goods begins to reflect our values and address our concerns.

earlier generations see no problem buying a new car every year but think it is absurd to spend more than $20 for dinner.


Call me Fitz. said...


Thanks for the comment! Definitely agree that as our generation begins makin' dough we'll be a prime target (for many companies/brands we already are). But do you mean that these things will become passe as we age because we do not see the value in spending big money for basic needs products? I would counter that by saying that in our life time these things have become trendy and expensive and the idea of high-priced water in a fancy bottle seems natural to our generation. That could mean that in the future there will be more trendy-basics because we expect there to be a 'high-end' option for every category of good/services. No basic-basics. Soap isn't soap it's Dove or Ivory.

Sorry for rambling. Hope that makes some sense...