cultural standpoints

My strategy class at the Brandcenter put together a series of white papers we are calling Cultural Standpoints. Each team or individual writer chose a topic to research and dissect how the trend at hand could influence consumers or brands. We hope that this is the first of many Cultural Standpoint books to come out of the strategy classes at the VCU Brandcenter.

Open publication - Free publishing - More standpoints

Here is a link to the book: http://issuu.com/partesotti/docs/cultural_standpoints_final