In Peter Coughter's Account Leadership class today we had an honorable guest, Johanna Beyenbach from Naked Communications. Johanna, an Adcenter 06 graduate, spoke to us about getting a job. The conversation bounced around the room and one question in particular made me think. Alina asked "My 12 year old cousin has just as much cultural knowledge as I do and it has taken me longer to get here. Is the knowledge that we have really that valuable to agencies, or is pretty much everyone versed in culture." (That's not an exact quote, but pretty close).
Johanna responded by saying that it depends upon how you apply your cultural knowledge.
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