Monday, January 26, 2009

opium for sale

Karl Marx - "Religion is the sigh of the oppressed creature, the heart of a heartless world, and the soul of soulless conditions. It is the opium of the people. The abolition of religion as the illusory happiness of the people is the demand for their real happiness. To call on them to give up their illusions about their condition is to call on them to give up a condition that requires illusions."

How does marketing create illusions? Marketing often creates the illusion of need in order to get consumers to buy (look at toothpaste). So, how has it become the opium of modern (post WWII) society?

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