how to become a good brand

Really like this report from PSFK on good brands.

Good Brands Report 2010

View more documents from PSFK.

family fun: recession's resulting laughter

One of the positive results of the recession (as difficult as it is to find positives from that situation) was the return to family-time. Families were shifting their entertain budgets to staycations and board games, keeping them closer to home and bringing them closer together. The return of family-time means a need for more family-entertainment and hence we have emerging family entertainment.

Welcome back to the good ol' days of TV family comedy. We've gone from television portraying a desperate and deranged suburbs to television that entertains us by celebrating the beautiful imperfection of family life. 'Modern Family,' 'Glee' and 'Secret Life of the American Teenager' are there to show us how our wholesome American values live in the modern world.

Makes you wonder... Do families that laugh together, live together more happily? Could stronger family values and ties lead to fewer divorces? During the recession many couples put off getting divorced because of the high associated costs. What's become of those couples? Are they enjoying a laugh on the couch with the kids? Could the time have mended those wounds? As we gracefully exit the recessive stage of the union, will more couples remain united?

poll says...

@heyamberrae just shared this new polling site with me - urtak.com. You create your own polling question, then people can add relating questions (or otherwise I suppose). The eventual results are layers of interesting human insights. Some interesting potential in this one...

Urtak 2185

broadband - causing the downfall of the elitist art world

In a Wired Magazine article, Banksy discusses power in the art world: "There’s a whole new audience out there, and it’s never been easier to sell it, particularly at the lower levels. You don’t have to go to college, drag ’round a portfolio, mail off transparencies to snooty galleries or sleep with someone powerful. All you need now is a few ideas and a broadband connection. This is the first time the essentially bourgeois world of art has belonged to the people. We need to make it count."

location-based drink-thinking

The mobile-tech trend of location-based is moving beyond social media. How could a beverage brand adapt the idea to location-based drinks? One idea, a drink could create it’s own Foursquare check-in that drinkers would check into when drinking. Or maybe a hashtag that a Foursquare user writes into their message when drinking that drink in a particular place. For a reward, they could earn a badge from Foursquare for associating with that drink. The reward for the brand is an association with a particular moment or type of venue. That, along with the fact that when you check into Foursquare it sends all of your users a text, so lots of exposure for the brand coming from trusted sources. 


Wrote this for liquidinspiration.blogspot.com, reposting. 

racing for a cure!!

I'm training to run the NYC Marathon November 7, 2010 with the  Leukemia Lymphoma Society's (LLS) Team In Training. In order to run I have to raise $3,800 for cancer research and programs for cancer patients. Support the cause and this diabetic kid running the marathon by donating through my page!