location-based drink-thinking

The mobile-tech trend of location-based is moving beyond social media. How could a beverage brand adapt the idea to location-based drinks? One idea, a drink could create it’s own Foursquare check-in that drinkers would check into when drinking. Or maybe a hashtag that a Foursquare user writes into their message when drinking that drink in a particular place. For a reward, they could earn a badge from Foursquare for associating with that drink. The reward for the brand is an association with a particular moment or type of venue. That, along with the fact that when you check into Foursquare it sends all of your users a text, so lots of exposure for the brand coming from trusted sources. 


Wrote this for liquidinspiration.blogspot.com, reposting.