Monday, December 21, 2009

static no more

Love the old adage "art work is never done" and think it is applicable to websites, which are constantly updated. Successful webpages are not static likes posters, they are real-time. They allow motion around and in and out of the site (links) satisfying the basic needs of the reading audience.

However, websites are often not open and malleable for the internal audience. We perfect for the outer audience not taking into account those who form the organization that a site represents.

For example, a school's website acts as a representative of those who attend the school. Take my alma mater, the VCU Brandcenter - the website is like a poster that you can move about. The students have no way of altering it or adding functions that they desire*. So, it is most useful to outside sources. However, a different school, Yale's school of art is changing the way to look at school webpages. Here's what their page says:

Beautiful. Not what you'd expect from an Ivy League. But constantly a way for that community to be actively recreating itself.

This totally makes sense for the animal that an art school is. The creative work its' students exhibit is what makes it intriguing to other perspective students and the general art community.

*Now let's clarify: I understand why this has become protocol. Due to limited capabilities and resources, we know that a website cannot do everything. However, I don't believe that structuring our thinking about the potential of the web around CURRENT limitations is wise. What is currently impossible will be laughably easy in the future if we find that it is necessary for us to put our brain waves on it.

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