Wednesday, May 20, 2009

publicity stunt creating new agency payment model?

BBH Labs wasn't hiring, so they told Hank Leber to start his own agency. And so, he did. A recent graduate of the VCU Brandcenter, Hank has been hard on the job search for a couple months now. He decided to start his own agency as a publicity stunt but now that he is gaining a lot of potential clients, at least he'll have some freelance type work to do while he looks for something long-term.

Welcome the new AgencyNil, headlined as "cheaper than freelance, better than interns."
Leber's strategy is basically to under-bid, majorly. On the site he says that they will do the work, then the client decides what they will pay for it.

I'm really interested to see what Hank's next move is. Will he be hired by an agency for his ingenuity? Or will AgencyNil become the next hot-shop to watch and Hank's permanent deal?

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