the shining, with doritos.

I admitted to being a ninny in front of 200 people today. Yep, it's true. I can't handle hotel626.com by myself. The site is brilliant if for no other reason than because it is only available between the hours of 6p.m. and 6a.m. A wonderful stipulation that guarantees it will haunt your dreams. But here is my question: what is a snack brand, Doritos, doing making a website that would make the director of horror film, The Ring, jealous? The scariest thing about the snack to me is the chemical ingredients.

Account Director Martha Jurzynski from Goodby spoke at the Brandcenter yesterday about integration. In looking at the Doritos home webpage I have trouble understanding the connection between the two websites. Perhaps because I have yet to explore Hotel626. Fair enough...Those of you who are brave enough to venture through the digital hotel let me know. Here is a pic featured on adage.com of Hotel626. It looks like Alice fell down the wrong rabbit hole this time around.

Here is a picture of the Doritos website. The website has a spy/end of the world look; sounds like Will Smith's next movie.