Thursday, May 15, 2008

breakfast chicken sandwiches and punk teens

McDonald's new commercial for their breakfast chicken sandwich is pretty damn funny. My favorite part is the last line "here's to non-conformity." It appears to be attempting two things:

1. To get young anti-mainstream folks to try their sandwich
2. To say that McDs as a brand is in someway akin to the anti-mainstream ethos.

Wow, that's aspirational. It is also risky. The truth is, what about McDs does not scream classic American?

Someone should also inform McDonalds that the age of the un-ruly anti-society teenager is out. Teens these days are tuned into more than just MTV. In fact, they are more involved in community service than any recent previous generation. Not only that but teens have taken the green movement as a call to action. Rebelling for the sake of pissing your parents off isn't nearly as important to these youngins as rebelling against big corporations. Just take a look at how successful the Truth campaign has been by plugging into that sentiment.

I think I'll stick to oatmeal.

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