i love a good scandal

A spot for J.C. Penney recently won a Bronze Cannes Lion, great right? Except for the fact that the brand had no knowledge of the spot whatsoever. They were not happy about it either. The creators of the spot, former employees at J.C. Penney's agency Saatchi & Saatchi, said that they had never pitched the spot while at S&S because it would be considered off-brand.

This really makes me wonder...what does the JCP brand represent? In my mind it's cheap, generic, department store crap. The spot in the spotlight does a beautiful job showcasing the clothes in a very casual manner. It's totally different from the stupid models you typically see picnicking and skipping in clothing spots. It maintains a sexy yet bored suburbanite nature in regards to both the clothes that JCP sells and the consumers who wear them.

Check out the article in AdAge.com: http://adage.com/cannes08/article?article_id=127961

This entry into Cannes is a pure example of advertising being produced as art, not for sales.

playing the building

David Bryd, former Talking Heads member, made the old Battery Maritime Building into a musical instrument. Standing in the open warehouse with strange clicking noises and pipes singing like flutes, you can't help but pause in aw. It's fun to watch the crowd, each turning in circles, trying to find the source of each noise. It's an interesting experience, I highly recommend if you find yourself by the Staten Island Ferry.

fearless

Check out Saatchi & Saatchi's New Directors' Showcase performance at Cannes. I've only watched the first six minutes, it's about an hour long. The first piece is really neat.
http://www.canneslions.com/saatchinewdirectors/

judge people

no really, go for it. it's fun.

Every day pictures of the Cannes film festival will be posted on CannesTags.com where you can submit a word or phrase that image makes you think of.
It's a Cannes specific branch of BrandTags.com and it's good fun.

found on ebay

only in SoHo

Walking from work to the subway today, I passed Elijah Woods...All I could think was: "whoa, he's tiny."