Welcome to the treehouse

Thoughts and findings of a curious tree climber.

Monday, June 27, 2011

war in dance

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I love this piece of storytelling through dance. Napoleon Buddy D'umo and Tabitha A. D'umo, choreographers for TV's 'So You ...
2 comments:

killer combo: advertising + detective work

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The FBI used a clever ad strategy to discover a famous mobsters whereabouts. Recognizing that the mobster’s girlfriend was a salon fiend, ...
Wednesday, June 22, 2011

online dating idea

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Had an idea for an online dating site - you create a mix tape to serve as your profile. We have niche dating sites, why not connect through...
Thursday, January 13, 2011

trend: mental health focus

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This is the best time of year to reflect, read the trend reports and forecast your own. There are a few trends that I’m thinking about, will...
Wednesday, December 1, 2010

soundtrack to your life

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RjDj app creates a sound track for your life based on the sounds it picks up from your phone's microphone. Playing with it now, can'...
Sunday, October 31, 2010

reform school

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Redu held an event called Reform School in Soho. They got artists like Shepard Fairey, Swoon and Chris Johanson. They took over a four-stor...
Thursday, September 23, 2010

a hit and a major miss

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I've been feeling more and more fed up with the dropped calls on AT&T and the sluggish speed of my 3G iPhone. I popped into a RadioS...
Friday, September 17, 2010

skip the new new

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Why is it that all social networks all trying to become more robust versions of each other? Facebook and Google are like dogs chasing one an...
Wednesday, September 15, 2010

asking questions

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The ability to ask provocative questions is a gift. Just discovered this tumblr via @kthread. Guess it’s a part of an ITP class. Full of gre...
Tuesday, September 14, 2010

mystery of possibility

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Something that has been spinning through my head recently is the realization that I am more interested in what isn't possible than what ...
Saturday, August 7, 2010

#filmthis 1

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New series. Likely to be as spontaneous and unpredictable as any series I've ever started. I begin with that as a warning so that I won...
1 comment:
Monday, July 19, 2010

only the scruffy and swift will survive

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We live in a paradox. On the one hand we have the practice of branding. Of creating a perfectly sculpted piece of culture and business that ...
Saturday, June 19, 2010

magic dust don't last forever

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Ahh antibiotics. They're like magic. They make you go from feeling completely wiped out to shiny and new in 2.5 days. But, when you head...
Tuesday, June 15, 2010

weekend trip tool

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I get one Friday off a month this summer and want to take quick, relaxing, cheap trips. Wish there was a site that showed you a map with cir...
Monday, May 31, 2010

chugging along slowly

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An hour and 45 minutes after we were supposed to depart, we have now loaded the train. Conductor just announced that we will be waiting here...
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About Me

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Call me Fitz.
Brooklyn, NY, United States
I'm a trendspotter, brand planner and tech lover. Call me Fitz.
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